Adidas
YGT C.A.H.M.P
Brand
ProjectYGT C.A.H.M.P
Date
Feb 2026
Description
The Adidas YGT C.A.H.M.P commercial campaign explores the energy of collective training within a modern athletic setting. The film documents a series of fitness routines, focusing on the synchronized movement of participants inside an industrial gym environment. Developed by Homeground, the project leverages live-action techniques to emphasize focus and physical endurance. The production utilizes natural light to frame the training space, highlighting a clean, action-oriented aesthetic that centers on the mechanics of the workout.
Style
Horizontal, Commercial, Action, Clean
Industries
Fitness
Color
Jet Black
Pure White
Crimson
Background
Gym
Context
Advertising Campaign
Associated creatives
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