Adidas, Zalando: Be the inspiration
Date
Apr 2025
Description
The 'Be the inspiration' campaign for Adidas and Zalando presents a series of athletic apparel and footwear in a surreal, imaginative context. Produced by Le Berg with Zalando Marketing Services, the production blends live-action cinematography with intricate VFX to place models within stylized, dreamlike landscapes and floating islands. Technical execution relies on dynamic camera movements and polished transitions, accented by vibrant color grading. The project highlights both the functionality of the sportswear and the creative vision of the production team, with post-production services provided by The Compound.
Style
Horizontal, Cinematic, Surreal
Techniques
VFX / visual effects
Industries
Context
Advertising Campaign, TVC / TV Commercial
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