Adidas x Harper
Work It
Aug 2026
In the high-energy campaign Work It, Adidas x Harper merges the worlds of high-performance sportswear and fashion to create a visual narrative centered on strength, endurance, and technical precision. Produced by the team at Object & Animal, this live-action technique project highlights the functional beauty of the athletic apparel through a lens of cinematic intensity. The campaign tracks a fit model engaged in a rigorous workout routine, capturing the raw physicality of pull-ups against a stark, industrial backdrop. By leaning into high-contrast lighting, the footage accentuates both the wearer’s muscle definition and the intricate texture of the Adidas fabric, ensuring the iconic white stripes remain a focal point of the movement. The deliberate use of slow motion transforms standard gym training into an art form, emphasizing the seamless marriage of utility and aesthetic appeal. Throughout the composition, the gym’s bright white rig and bold red flooring provide a sharp, contemporary environment that elevates the sportswear beyond the functional, positioning it firmly within the realm of modern fashion editorial. The interplay between the industrial setting and the precise execution of the athletic movements speaks to the core identity of the collaboration, offering a visceral look at performance gear that feels as intentional in the gym as it does in a design-forward fashion context.
Commercial, Cinematic
Live-action Technique, Slow motion
Sportswear, Fashion
