Adidas, Champs Sports
On Display in Manhattan
Brands
ProjectOn Display in Manhattan
Date
May 2026
Description
This collaborative retail campaign for Adidas and Champs Sports, titled 'On Display in Manhattan,' documents a series of promotional installations across New York City. The project highlights large-scale exterior LED billboards integrated with interior retail displays, capturing the movement of shoppers within the environment. The visual execution relies on live-action footage heavily treated with post-production effects. The edit incorporates stylized tape artifacts and distinct glitch elements to achieve a 1980s aesthetic. Technical support for the project was provided by 9iFX Studios, who handled the post-production and visual effects.
Style
Vertical, Cinematic, 1980s
Techniques
VHS / lo-fi
Industries
Sportswear
Color
Royal Blue
Pure White
Background
Retail Store
Context
Out of Home (OOH)
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