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Adidas, Champs Sports On Display in Manhattan 2026

About

Adidas and Champs Sports present On Display in Manhattan, a promotional campaign showcasing large-scale exterior LED installations across New York City. The project highlights the intersection of sportswear retail and urban environment through a series of digital billboards and immersive interior store displays. The visual execution, managed by 9iFX Studios, leans into a nostalgic aesthetic. By integrating stylized tape artifacts and distinct glitch elements, the work utilizes a 1980s VHS / lo-fi technique to create a high-energy, live-action cinematic experience.

Brand

AdidasChamps Sports

Credits

9iFX Studios
Post Production / VFX

Industries

Sportswear

Styles

VerticalCinematic1980s

Techniques

VHS / lo-fi
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