Adidas x Champs Sports
Goodbye Gravity - BTS - Lift Off
Date
May 2026
Description
This behind-the-scenes feature documents the technical execution of the Goodbye Gravity campaign, a collaborative sportswear project between Adidas and Champs Sports. The footage offers a glimpse into the production environment, documenting actors supported by overhead wiring and harnesses within a large-scale green screen studio. Crafted with a raw, cinematic aesthetic, the documentation captures the intersection of live-action technique and complex digital layering. The post-production and VFX work, handled by 9iFX Studios, reveal the technical infrastructure required to achieve the project's visual effects.
Style
Horizontal, Cinematic, Raw
Techniques
Green screen / chroma key
Industries
Sportswear
Background
3D Rendered Scene
Context
Backstage / Behind the Scenes
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