Nike React Infinity Run
Behind The Moonshot
ProjectBehind The Moonshot
Date
May 2026
Description
Behind The Moonshot explores the dual narrative of athletic recovery and scientific precision for the Nike React Infinity Run. The film shifts between the grit of endurance training and the sterile environment of a motion-capture lab, focusing on the human side of injury and rehabilitation. Technically driven by 9iFX Studios, the piece utilizes low-key lighting and cinematic grading to define its aesthetic. The work balances live-action technique with layered visual effects, resulting in a monochrome visual profile that highlights the physical toll of the process.
Style
Horizontal, Cinematic, Monochrome, Matte
Techniques
VFX / visual effects
Industries
Fitness
Color
Jet Black
Pure White
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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