Nike React Infinity Run: Behind The Moonshot
Date
May 2026
Description
Behind The Moonshot is a sports film for Nike React Infinity Run that examines the recovery process of athletes managing physical injury. The project utilizes live-action technique and monochrome visual treatments to frame the intensity of training and rehabilitation. The narrative balances the technical precision of motion-capture lab settings with the human endurance of the individual, enhanced by cinematic grading. 9iFX Studios oversaw the post-production and VFX, layering scientific analysis into the footage to underscore the psychological aspects of athletic setbacks.
Style
Horizontal, Cinematic, Monochrome, Matte
Techniques
VFX / visual effects
Industries
Color
Jet Black
Pure White
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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