Adidas, Anthony Edwards: In His Hands
Brands
Date
Oct 2024
Description
Adidas and Anthony Edwards present 'In His Hands,' a campaign video exploring movement and rhythm through a synchronized performance. The piece features a diverse ensemble choir and Edwards, utilizing rhythmic clapping and vocal expression against a consistent, warm orange gradient backdrop. Produced by Johannes Leonardo, the project leans into a cinematic aesthetic. It captures the energy of the ensemble through live-action technique and soft lighting, framing the performers in casual and athletic apparel. Audio production by Barking Owl underscores the visual movement, maintaining a focused and engaging tone throughout.
Style
Vertical, Cinematic, Golden Hour
Industries
Color
Jet Black
Pure White
Background
Gradient
Context
Advertising Campaign, Music Video
Associated creatives
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