Adidas: Welcome Kaleena Smith
Brand
Date
Nov 2024
Description
Adidas introduces Kaleena Smith in this sports commercial, highlighting her presence on the court within a controlled studio environment. The production uses low-key lighting and high-contrast silhouettes to underscore her athletic focus and movement. Captured with a cinematic, moody aesthetic, the film features close-up framing of footwork and dribbling. The soundscape is crafted by YOUTH MODE, reinforcing the energy of the performance through a vertical format tailored for digital engagement.
Style
Vertical, Cinematic, Moody, Matte
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Pure White
Background
Black Seamless
Context
TVC / TV Commercial
Associated creatives
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