Adidas: UB19
Brand
Date
Nov 2024
Description
The UB19 campaign for Adidas centers on the product's development, presented through a technical lens. The project documentation highlights the production process for a 69-second asset, utilizing a horizontal format to showcase core project metadata and technical test imagery. Developed in collaboration with agency Brand Articulations and production house 100%, the film focuses on the structural and visual integrity of the campaign assets. The aesthetic is defined by an utilitarian, industrial approach to sportswear marketing.
Style
Horizontal
Industries
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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