Adidas
TOKYO 2025 World Athletics Championships
Brand
Date
Sep 2025
Description
Adidas showcases the Norwegian national team kit in this campaign for the TOKYO 2025 World Athletics Championships. The project features a series of studio portraits that highlight the functional design of the team apparel against clean, gradient backgrounds. Ed Mehravaran provides the photography, utilizing a commercial and editorial approach to capture individual athletes and team compositions. Styling details emphasize the collection’s navy and red palette, frequently accented with the Norwegian flag and neon footwear. The imagery employs natural light and soft, even studio lighting to maintain a polished, consistent aesthetic across all campaign assets.
Style
Vertical, Clean, Commercial
Industries
Sportswear
Color
Navy
Context
Advertising Campaign
Associated creatives
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