Adidas: TOKYO 2025 World Athletics Championships
Brand
Date
Sep 2025
Description
Adidas unveils its dedicated campaign for the TOKYO 2025 World Athletics Championships, spotlighting the Norway national team's official performance gear. The series of studio portraits, captured by photographer Ed Mehravaran, showcases the collection through a clean and commercial lens. The imagery utilizes soft, diffused lighting against minimal gradient backdrops to emphasize the technical construction of the navy, red, and white athletic apparel. Featuring individual and group portraits, the project highlights the coordinated team aesthetic, incorporating the Norwegian flag as a central visual element alongside the brand's signature performance footwear.
Style
Vertical, Clean, Commercial
Industries
Color
Navy
Context
Advertising Campaign
Associated creatives
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