Adidas: The Wall
Brand
Date
Jan 2025
Description
Adidas presents 'The Wall,' a commercial spot centered on the rhythmic intensity of long-distance running. The film tracks a runner across an expansive concrete landscape, utilizing a sequence of wide-tracking shots and tight close-ups to emphasize endurance and motion. The piece leans into a distinct retro aesthetic, employing warm-toned color grading to evoke the look and feel of archival sports advertising. With creative direction from Leagas Delaney, the film relies on live-action techniques to capture a grounded, athletic perspective.
Style
Horizontal, Commercial, Action, Retro
Techniques
Analogue / film
Industries
Color
Crimson
Pure White
Background
Bridge
Context
TVC / TV Commercial
Associated creatives
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