Adidas
The Wall
Brand
ProjectThe Wall
Date
Jan 2025
Description
Adidas presents 'The Wall', a commercial campaign produced in collaboration with agency Leagas Delaney. The spot follows a runner across an expansive concrete structure, emphasizing motion and endurance through various dynamic camera angles. The film leans into a distinct retro aesthetic, utilizing analogue film techniques and warm-toned color grading to evoke the feel of archival sports advertising. It combines wide tracking shots with low-angle ground perspectives to capture the subject's form.
Style
Horizontal, Commercial, Action, Retro
Techniques
Analogue / film
Industries
Sportswear
Color
Crimson
Pure White
Background
Bridge
Context
TVC / TV Commercial
Associated creatives
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