Adidas
The Secret Sneaker
Brand
ProjectThe Secret Sneaker
Date
Jun 2026
Description
Adidas explores the personal narratives within sneaker culture in 'The Secret Sneaker.' The documentary-style interview features two women discussing their professional experiences and dedication to finding a foothold in a male-dominated industry. Produced by GREATERGOOD, the project utilizes a clean live-action technique to capture a candid, intimate conversation. The aesthetic leans into a warm color grade, grounding the dialogue within a relatable bedroom setting.
Style
Documentary, Vertical, Warm, Clean
Industries
Sportswear
Background
Bedroom
Context
Brand Film / Corporate Video
Associated creatives
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