Adidas: The Secret Sneaker
Brand
Date
Jun 2026
Description
Adidas presents The Secret Sneaker, a documentary-style project exploring the evolving landscape of sneaker culture. The narrative centres on an intimate conversation between two women as they discuss their personal journeys and the challenges of navigating a male-dominated industry. Produced by GREATERGOOD, the piece utilizes a clean, live-action technique to capture candid reflections. The vertical format frames the subjects within a cozy, warm-lit domestic setting, grounding the conversation in a personal and authentic space.
Style
Documentary, Vertical, Clean
Industries
Color
Navy
Pure White
Background
Bedroom
Context
Brand Film / Corporate Video
Associated creatives
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