Adidas: The Original Impossible

Jul 2024

Adidas explores early physical milestones in 'The Original Impossible,' a cinematic campaign that draws parallels between childhood development and the raw pursuit of sport. The film employs an observational lens, utilizing natural light and warm color grading to capture infants and toddlers as they learn to crawl, stand, and engage with sports equipment. Produced by PRETTYBIRD US with creative direction from Opinionated, the project shifts between domestic interiors and outdoor environments. The edit leans into a fast-paced, rhythmic montage that highlights movement and determination in its youngest subjects. Post-production and visual effects were handled by Company 3 New York and Ben Corbin Film, while the soundscape was crafted by Walker and Field Day Sound.

Horizontal, Cinematic, Warm

Natural light

Advertising Campaign