Adidas: The Archive Collection
Brand
Date
Sep 2024
Description
Adidas brings The Archive Collection to life through a behind-the-scenes campaign that leans into a nostalgic broadcast aesthetic. Shot in a studio environment, the film captures athletes and talent interacting with vintage-styled sets and ornate props, drawing on a warm, retro visual palette. Produced by STADIUM, the production utilises live-action technique and VHS/lo-fi elements to construct a cinematic look. The footage shifts between dynamic movement on set and stylistic graphics like television test screens, grounding the sportswear collection in a historical context.
Style
Horizontal, Cinematic, Warm, Nostalgic
Techniques
VHS / lo-fi
Industries
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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