Adidas: Superstar - Shygirl
Brand
Date
Sep 2025
Description
Adidas spotlights British artist Shygirl in this commercial film promoting the Superstar silhouette. The piece centers on a studio-based sequence, capturing the artist in branded sportswear against a minimalist backdrop. Produced by 24 Productions with agency and creative direction from U-dox, the project utilizes clean, live-action techniques to emphasize product detailing and metallic branding. U-dox also oversaw sound design, while RASCAL provided post-production and VFX services.
Style
Vertical, Commercial, Clean
Industries
Color
Jet Black
Pure White
Background
White Seamless
Context
Advertising Campaign
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