Adidas: Change is a Team Sport

Sep 2020

Adidas presents Change is a Team Sport, a live-action commercial campaign capturing the collaborative spirit of athletic preparation. Set within the confined, rhythmic environment of a high school locker room, the piece follows a diverse group of individuals navigating the transition from preparation to the field. The production utilizes cinematic lighting to highlight textures of classic tracksuits and footwear. The narrative centers on the communal experience of getting ready, leaning into the collaborative energy of team sports through detailed interpersonal exchanges. Creative development was led by agency Johannes Leonardo, with production handled by SMUGGLER. Post-production and VFX services were provided by Artjail and Company 3 New York.

Horizontal, Cinematic

Office

TVC / TV Commercial