Adidas: Change is a Team Sport
Brand
Date
Sep 2020
Description
The Adidas 'Change is a Team Sport' campaign highlights the collective spirit within athletics through a series of dynamic interactions. Set across locker room and gymnasium environments, the film features individuals engaging in activities ranging from skateboarding to unboxing new footwear. Developed in collaboration with agency partners Johannes Leonardo and production house SMUGGLER, the project utilizes a live-action technique to capture movement. The visual execution leans into cinematic lighting and deliberate, rhythmic framing to emphasise the community-focused nature of the apparel. Post-production and VFX services were provided by Artjail and Company 3 New York.
Style
Lifestyle, Horizontal, Cinematic
Industries
Color
Jet Black
Pure White
Background
Office
Context
TVC / TV Commercial
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