Adidas

Feb 2026

Adidas revisits its iconic Superstar silhouette in a campaign directed by the team at DIVISION US. The film leans into a surrealist aesthetic, following Samuel L. Jackson as he traverses a shifting, dreamlike interior corridor before transitioning to sequences in a vintage convertible. Featuring a reflective voiceover, the piece utilizes a cinematic approach to frame the classic sneaker within a broader cultural narrative. Developed in collaboration with creative agency Johannes Leonardo, the project blends distinct visual textures through its monochrome palette. Production duties were handled by Barnstormer Productions and DIVISION US, with post-production and VFX contributions from Frame by Frame and Blacksmith. Sound design and music were provided by Concret Form and Ballad, while editorial services were managed by Cabin Edit.

Horizontal, Cinematic, Monochrome

Sportswear

Advertising Campaign, TVC / TV Commercial