Adidas: SUPERSTAR

Feb 2026

Adidas revisits its iconic Superstar silhouette in a campaign directed by the teams at DIVISION US and Barnstormer Productions. The film features Samuel L. Jackson, who navigates a series of surreal, dreamlike interior corridors interspersed with sequences of him driving a vintage convertible. Developed in partnership with Johannes Leonardo, the project leans into a distinct cinematic aesthetic. The visual narrative shifts between high-contrast monochrome driving shots and stylized interior vignettes, supported by a reflective voiceover that anchors the dreamlike sequences. Post-production for the campaign was handled by Frame by Frame and Blacksmith, with sound design and music provided by Concret Form and Ballad.

Horizontal, Cinematic, Monochrome

Advertising Campaign, TVC / TV Commercial