Adidas: Superstar
Brand
Date
Sep 2023
Description
Adidas revisits its heritage with the Superstar campaign, a cinematic exploration of basketball culture. The film centers on a series of vignettes featuring athletes and characters immersed in locker room and stadium environments, grounded in period-accurate athletic wear. Directed by Daniel Wolfe, the production leans into a retro aesthetic through atmospheric lighting and rich color grading. The project captures the enduring influence of classic footwear, utilizing an analogue film aesthetic and live-action techniques to emphasize the brand's sportswear legacy.
Style
Horizontal, Cinematic, 1980s, Nostalgic
Techniques
Analogue / film
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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