Adidas
Supernova Rise 3 Adaptive
Brand
ProjectSupernova Rise 3 Adaptive
Date
Jun 2026
Description
Adidas introduces the Supernova Rise 3 Adaptive, a performance footwear launch designed for athletes with disabilities. Directed by Jason van Bruggen with agency support from TBWA Canada, the commercial balances gritty, location-based running sequences with clean studio product focus. Featuring production by Suneeva, the project leans into a desaturated aesthetic and live-action technique. The narrative highlights the practical demands of adaptive gear through an editorial commercial style, anchored by the creative direction of Andrew MacPhee.
Style
Vertical, Commercial, Desaturated
Industries
Sportswear
Color
Burnt Orange
Jet Black
Background
Street
Context
TVC / TV Commercial
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