Adidas introduces the Supernova Rise 3 Adaptive, a performance footwear launch designed for athletes with disabilities. Directed by Jason van Bruggen with agency support from TBWA Canada, the commercial balances gritty, location-based running sequences with clean studio product focus.
Featuring production by Suneeva, the project leans into a desaturated aesthetic and live-action technique. The narrative highlights the practical demands of adaptive gear through an editorial commercial style, anchored by the creative direction of Andrew MacPhee.
