Adidas
Supernova MY
Brand
ProjectSupernova MY
Date
Mar 2025
Description
Adidas launches a new commercial spot, Supernova MY, focusing on the intersection of urban movement and sportswear performance. The film follows a runner navigating wet city streets and narrow alleyways after dark, capturing a gritty atmosphere defined by neon reflections and flickering string lanterns. Produced by Heckler Singapore, the project employs a cinematic night capture technique to highlight the contrast between the subject and the damp urban landscape. The visual narrative is paired with bespoke sound design and post-production by the team at Heckler.
Style
Horizontal, Cinematic, Cool, Gritty
Industries
Sportswear
Color
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
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