Adidas: Supernova MY
Brand
Date
Mar 2025
Description
The Supernova MY campaign for Adidas captures a rhythmic, high-energy exploration of movement through a nocturnal urban landscape. The project features a runner navigating rain-slicked streets and alleyways, defined by a gritty, cinematic visual style that leans into the reflective textures of a city at night. Produced by Heckler Singapore, the commercial spot utilizes live-action techniques to emphasize the interplay between ambient city lighting and the subject in motion. The production was rounded out by Heckler Sound for music and sound design, alongside post-production and VFX services provided by the Heckler Singapore team.
Style
Horizontal, Cinematic, Cool, Gritty
Industries
Color
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
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