Adidas
Supernova ID
Brand
ProjectSupernova ID
Date
Mar 2025
Description
Adidas launches its latest campaign for the Supernova ID, a cinematic piece focused on the intersection of sport and urban exploration. The spot follows a runner through nighttime city streets, balancing the grit of the urban landscape with the warmth of local storefronts. The project features production and post-production by Heckler Singapore, with audio design by Heckler Sound. The visual language relies on a live-action technique, utilizing ambient street lighting to create a grounded aesthetic.
Style
Horizontal, Action, Cinematic, Grainy
Industries
Sportswear
Color
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
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