Adidas: Stella McCartney
Brand
Date
Apr 2024
Description
Adidas and Stella McCartney collaborate on this dynamic commercial campaign, showcasing a range of performance-oriented activewear. The production follows athletes through high-intensity training sessions, featuring activities from stretching to sprinting across stadium bleachers. The visual approach utilizes split-screen layouts to juxtapose human movement with organic elements, including palm fronds, rugged terrain, and open skies. Captured in natural light, the film emphasizes the technical details of the apparel through active choreography and a clean, commercial aesthetic.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Medium Grey
Jet Black
Crimson
Background
Sports Venue
Context
Advertising Campaign
Associated creatives
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