Adidas: Stay Original
Brand
Date
Jan 2025
Description
Adidas explores the intersection of music and sport in the 'Stay Original' campaign. Production house STADIUM highlights the subject's creative process within a studio setting, utilizing analog film textures and a gritty aesthetic to frame the narrative. The project leans into cinematic production techniques, focusing on the character's interaction with vintage audio hardware and athletic equipment. The execution balances intimate close-ups with wider environment shots, anchored by the tactile quality of the grain and natural lighting.
Style
Horizontal, Cinematic, Gritty, Grainy
Techniques
Analogue / film
Industries
Color
Royal Blue
Pure White
Background
Warehouse
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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