Adidas explores the intersection of music and sport in the 'Stay Original' campaign. Production house STADIUM highlights the subject's creative process within a studio setting, utilizing analog film textures and a gritty aesthetic to frame the narrative.
The project leans into cinematic production techniques, focusing on the character's interaction with vintage audio hardware and athletic equipment. The execution balances intimate close-ups with wider environment shots, anchored by the tactile quality of the grain and natural lighting.
