Adidas: Stay in Play
Brand
Date
May 2026
Description
Adidas presents 'Stay in Play,' a campaign centered on the experiences of female athletes across diverse training environments. The project captures individuals preparing and training in spaces ranging from locker rooms to rooftop athletic fields and courts, emphasizing dynamic movement through a live-action technique. Produced by GREATERGOOD, the creative direction leans into a cinematic aesthetic, utilizing a mix of natural and stylized lighting to maintain a clean visual focus on the sports apparel in motion.
Style
Vertical, Cinematic, Clean
Industries
Color
Lime
Jet Black
Background
Hallway
Context
TVC / TV Commercial
Associated creatives
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