Adidas
Stay in Play
Brand
ProjectStay in Play
Date
May 2026
Description
Adidas presents 'Stay in Play,' a campaign centered on the active lives of female athletes as they navigate locker rooms, rooftop athletic fields, and training courts. The project, produced by GREATERGOOD, captures a series of training sessions that lean into dynamic movement and focused preparation. The visual approach utilizes a blend of natural and stylized lighting to maintain a clean aesthetic throughout the live-action footage. The final execution adopts a cinematic, vertical format tailored for modern viewing environments.
Style
Vertical, Cinematic, Clean
Industries
Sportswear
Color
Lime
Jet Black
Background
Hallway
Context
TVC / TV Commercial
Associated creatives
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