Adidas: Move for the Planet
Brand
Date
Jul 2025
Description
Adidas launches the Move for the Planet campaign, a dynamic commercial spot focusing on community engagement through movement. The film features a diverse range of athletes and participants across various outdoor settings, from urban staircases and parks to synthetic turf sports pitches. Directed by Sam I Am, the project employs a live-action technique to capture the movement of runners and soccer players. The visual approach utilizes a warm, vibrant colour palette, highlighting the intersection of active sportswear and community-driven physical activity.
Style
Vertical, Commercial, Warm
Industries
Color
Blush
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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