Adidas: Solar Hu | Tori Bowie
Brand
Date
May 2025
Description
Adidas captures the intensity of track and field in the Solar Hu campaign featuring professional athlete Tori Bowie. The film focuses on Bowie’s personal reflections, interweaving her experiences with world championships and her motivations as an athlete through a cinematic lens. Directed with a moody, atmospheric aesthetic, the project utilizes shifting color palettes of red, green, and shadow to ground the narrative. The cinematography pairs intimate portraiture with stylistic motion sequences, capturing the athlete in a live-action technique.
Style
Horizontal, Cinematic, Moody
Industries
Context
Brand Film / Corporate Video
Associated creatives
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