Adidas
Shazia
Brand
ProjectShazia
Date
Jun 2026
Description
Adidas presents 'Shazia,' a documentary-style film exploring personal narratives around fitness and well-being. Directed by Visie Admin and produced by GREATERGOOD, the project captures candid conversations between two women in a domestic setting. The visual approach leans into a warm, intimate aesthetic, utilizing a clean live-action technique to ground the movement and discussion. By focusing on personal perspectives rather than traditional athletic performance, the film highlights a nuanced take on wellness within the sportswear and fashion space.
Style
Documentary, Horizontal, Warm, Clean
Industries
Sportswear
Color
Camel
Lime
Denim
Background
Bedroom
Context
Advertising Campaign
Associated creatives
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