Adidas: Serge Gnabry
Brand
Date
Nov 2024
Description
This sports commercial for Adidas profiles the professional journey of footballer Serge Gnabry. The narrative bridges the gap between his early beginnings as a child on a grassy pitch in Weissach, Germany, and his current career playing at the international level. Crafted by the agency Sockeye, the piece employs a documentary approach to chart this progression. It leans into a live-action technique, juxtaposing archival home-video style footage with high-production stadium capture to highlight key moments of his professional ascent.
Style
Documentary, Horizontal, Action
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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