Adidas: Samba
Brand
Date
Nov 2023
Description
Adidas revisits its cultural legacy with Samba, a short-form campaign directed by Justyna Obasi. The project draws a line between the brand's athletic origins and its influence on contemporary dance, juxtaposing fast-paced soccer matches on grassy fields with indoor rhythmic movement. Produced by Love Song, the commercial utilizes monochrome cinematography to highlight the silhouette of the footwear. The execution relies on high-contrast lighting and a nostalgic, analogue aesthetic, grounding the project in a kinetic, cinematic style that transitions between urban street scenes and curated performance spaces.
Style
Horizontal, Cinematic, Monochrome, Nostalgic
Techniques
Analogue / film
Industries
Context
TVC / TV Commercial
Associated creatives
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