Adidas: Running EVO SL
Brand
Date
Oct 2025
Description
Adidas introduces the Running EVO SL in this high-concept campaign, blending live-action cinematography with high-fidelity digital assets. Produced by creative agency The Midnight Club, the project integrates a large-scale 3D sneaker model into an urban landscape, overlaying city infrastructure with product design. The execution relies on drone footage to establish a sense of scale, pairing sweeping aerial views of highway interchanges with clean 3D render and CGI techniques. This futuristic approach highlights the sneaker design through digital compositing within a real-world environment.
Style
Horizontal, Cinematic, Clean, Futuristic
Techniques
3D render / CGI, Drone footage
Industries
Background
Bridge, Aerial View
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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