Adidas: Runner 321
Brand
Date
Mar 2022
Description
Adidas highlights the journey of triathlete and marathon runner Chris Nikic in this cinematic commercial for the Runner 321 campaign. The film traces Nikic’s path to becoming the first Adidas-sponsored athlete with Down syndrome, bridging personal archival photography with live-action footage. Crafted by agency partner FCB Chicago with production from Suneeva, the piece utilizes low-key lighting and dramatic framing to ground the narrative. The edit features a distinct matte aesthetic, prioritizing a grounded, documentary-style approach to his athletic milestones and personal history.
Style
Horizontal, Cinematic, Matte
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Navy
Background
Street
Context
TVC / TV Commercial
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