Adidas: Runner 321
Brand
Date
Aug 2022
Description
Adidas highlights the story of triathlete Chris Nikic in the Runner 321 campaign, a project focusing on athletic representation and perseverance. The commercial leans into a cinematic aesthetic, utilizing low-key lighting and monochrome visuals to frame the marathon runner’s journey. Produced by Suneeva with creative work from FCB Toronto, the project balances live-action technique with intimate archival photography. The narrative is supported by post-production and VFX from Alter Ego, alongside music and sound design by OSO and editorial work by School Editing.
Style
Horizontal, Cinematic, Monochrome, Matte
Industries
Color
Jet Black
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.