Adidas highlights the story of triathlete Chris Nikic in the Runner 321 campaign, a project focusing on athletic representation and perseverance. The commercial leans into a cinematic aesthetic, utilizing low-key lighting and monochrome visuals to frame the marathon runner’s journey.
Produced by Suneeva with creative work from FCB Toronto, the project balances live-action technique with intimate archival photography. The narrative is supported by post-production and VFX from Alter Ego, alongside music and sound design by OSO and editorial work by School Editing.
