Adidas
Run for the Oceans
Brand
ProjectRun for the Oceans
Date
Feb 2025
Description
Adidas activates its Run for the Oceans campaign with this fast-paced commercial, spotlighting a diverse range of athletes and runners in motion. The project moves through varied urban environments, transitioning from city streets to basketball courts, while maintaining a consistent sense of momentum throughout the edit. Produced by teams in South Africa and Spain, the film employs live-action techniques to emphasize the raw textures of concrete and performance gear. The direction leans into a cinematic aesthetic, utilizing natural lighting and a warm color palette to capture the energy of the training sessions.
Style
Horizontal, Action, Cinematic, Warm
Industries
Basketball
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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