Adidas
Road To Paris - Thati
Brand
ProjectRoad To Paris - Thati
Date
Feb 2025
Description
This sports campaign for Adidas follows field hockey player Thati Zulu in her preparation for competition. The film tracks the athlete during training sessions under night floodlights, highlighting the technical and physical demands of her sport. The visual narrative employs a cinematic and moody aesthetic, using low-key chiaroscuro lighting to build contrast between the athlete and the field. The piece features sound design by Jumping Back Slash, Nonku Phiri, and Pressure Cooker Studios, with post-production and VFX handled by 2+3 Post Productions and Refinery.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Tennis
Color
Mustard
Jet Black
Background
Sports Venue
Context
Advertising Campaign
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