Adidas
Road To Paris - Thati
Brand
ProjectRoad To Paris - Thati
Date
Feb 2025
Description
Adidas spotlights athlete Thati Zulu in this sports campaign, Road To Paris. The film tracks the South African field hockey player through rigorous training sessions under intense night floodlights, emphasizing the physical demands of high-performance sport. Produced with a cinematic aesthetic, the piece utilizes low-key chiaroscuro lighting to build a moody, focused atmosphere. The edit balances tight, emotive close-ups with fast-paced action sequences on the field. Post-production and VFX were handled by 2+3 Post Productions and Refinery, while Jumping Back Slash, Nonku Phiri, and Pressure Cooker Studios provided the sound design.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Tennis
Color
Mustard
Jet Black
Background
Sports Venue
Context
Advertising Campaign
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