Adidas
Road To Paris
Brand
ProjectRoad To Paris
Date
Feb 2025
Description
The Road To Paris campaign for Adidas captures the rigorous journey of elite athletes as they prepare for global competition. The project documents diverse participants across track and field events and swimming, focusing on the mechanical precision of starting blocks, hurdles, and javelin throws. Developed in collaboration with agency IMA, the production leans into a cinematic visual language that shifts between high-contrast monochrome and vibrant, saturated color. This live-action technique uses slow motion to emphasize the fluid intensity of athletic motion, from underwater segments to detailed product close-ups.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Basketball
Color
Jet Black
Pure White
Background
Sports Venue
Context
Advertising Campaign
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