Adidas: Remember The Why DC
Brand
Date
Mar 2023
Description
Adidas introduces "Remember The Why DC," a campaign set against the backdrop of an evening social gathering at an outdoor pool. The production leans into a raw aesthetic, utilizing a hand-held camera to capture the energy of the event while integrating moody, cinematic atmospheric lighting. Produced by Love Song, the piece employs 16mm film techniques to evoke a textured, nostalgic quality. The film focuses on the interplay of movement and shadow near the water, grounding the brand within an energetic, documentary-style narrative.
Style
Horizontal, Cinematic, Moody, 1980s
Techniques
Super 8 / 16mm
Industries
Color
Navy
Forest Green
Background
Rooftop
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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