Adidas

Mar 2023

Adidas presents 'Remember The Why,' a dynamic campaign spot that captures a late-night rooftop gathering. The narrative unfolds through an immersive lens, utilizing a live-action technique to ground the energetic atmosphere of the event. The aesthetic leans into a cinematic, cool color palette, defined by deep indigo tones and vibrant blue lighting that reflects off the surrounding pool and surfaces. Handheld camera movements heighten the sense of motion as the scene transitions between poolside interactions and architectural staircases. The project features agency work by Johannes Leonardo and production by Love Song. Post-production and VFX were handled by Mathematic, with sound design and music by Barking Owl, Human, and Record-Play LTD.

Horizontal, Action, Cinematic, Cool

Rooftop

Advertising Campaign