Adidas: Recode Running
Brand
Date
Sep 2019
Description
Adidas explores the intersection of metropolitan infrastructure and athleticism in the Recode Running campaign. The project captures the density of Shanghai, moving from the intimate detail of nighttime alleyways to expansive, high-angle aerial perspectives of residential rooftops. Produced by Anonymous Content with creative direction from LORE, the film leans into a documentary aesthetic. The execution uses drone footage and moody cinematic grading to shift between terrestrial urban exploration and elevated views of the city's waterways and architecture.
Style
Documentary, Horizontal, Cinematic, Moody
Techniques
Drone footage
Industries
Background
Street
Context
Brand Film / Corporate Video
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