Adidas: Recode Running

Sep 2019

Adidas explores the visceral energy of modern running culture in Recode Running. Directed by Visie Admin, the campaign leans into a raw, documentary-style aesthetic that documents the movement across both urban and rural environments. The production, supported by Anonymous Content, utilizes a mix of analogue film and lo-fi textures to frame its subjects. Through the integration of Super 8 and 16mm film stock alongside grainy, low-key lighting, the work captures a kinetic shift between night-time training sessions and fast-paced outdoor sequences. With agency support from LORE and post-production by Framestore, the project synthesizes various visual formats to establish its pace. Additional contributions include media planning from Essence Mediacom, editorial work by Trim Editing, and sound design from Zelig.

Horizontal, Cinematic, Gritty, Grainy

Analogue / film, Low-key / chiaroscuro, Super 8 / 16mm, VHS / lo-fi

Advertising Campaign, Brand Film / Corporate Video