Adidas: Real Madrid 1998 Bringbacks Jersey
Brand
Date
Feb 2026
Description
Adidas revisits its football heritage with the launch of the Real Madrid 1998 Bringbacks Jersey. The project, captured in a commercial film, centers on the resurgence of the classic 90s kit, featuring players and staff in an outdoor setting. Directed by Homeground and House of Content, the production leans into a nostalgic sports aesthetic. The visual approach utilizes natural light and golden hour tones to highlight the textures of the sportswear, set against urban brick architecture. Post-production for the campaign was handled by Milk & Metal, maintaining a cinematic quality throughout the live-action sequence.
Style
Horizontal, Cinematic, Golden Hour
Techniques
Natural light
Industries
Color
Pure White
Navy
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
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