Adidas revisits its football heritage with the launch of the Real Madrid 1998 Bringbacks Jersey. The project, captured in a commercial film, centers on the resurgence of the classic 90s kit, featuring players and staff in an outdoor setting.
Directed by Homeground and House of Content, the production leans into a nostalgic sports aesthetic. The visual approach utilizes natural light and golden hour tones to highlight the textures of the sportswear, set against urban brick architecture. Post-production for the campaign was handled by Milk & Metal, maintaining a cinematic quality throughout the live-action sequence.
