Adidas: Ramadan YGT 2025 MY Plus One
Brand
Date
Mar 2025
Description
Adidas introduces the Ramadan YGT 2025 MY Plus One campaign, a commercial film capturing a nighttime gathering in an urban outdoor setting. Set against a backdrop of illuminated skyscrapers, the visual narrative utilizes a desaturated palette to highlight the interplay of city lights on wet surfaces. Produced by Heckler Singapore, the project employs live-action techniques to frame the community-focused scene. Sound design and post-production duties were shared by Heckler Sound and Heckler Singapore.
Style
Horizontal, Commercial, Desaturated
Industries
Color
Charcoal
Jet Black
Background
Park
Context
Advertising Campaign, TVC / TV Commercial
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