Adidas: Ramadan YGT 2025 ID Plus One
Brand
Date
Mar 2025
Description
Adidas introduces the Ramadan YGT 2025 campaign, focusing on the intersection of communal athleticism and twilight reflection. The project highlights a group of runners navigating a residential route at dusk, framing their activity within the tranquil atmosphere of the evening before breaking their fast. The film utilizes a documentary approach and live-action technique to capture the movement and interaction between the runners. By emphasizing the quiet, low-key lighting and clean composition, the work focuses on the connection between the participants during their evening jog.
Style
Documentary, Horizontal, Action, Clean
Industries
Background
Street
Context
Brand Film / Corporate Video
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