Adidas
Ramadan YGT 2025 ID Plus One
Brand
ProjectRamadan YGT 2025 ID Plus One
Date
Mar 2025
Description
Adidas presents its Ramadan YGT 2025 campaign, focusing on the intersection of community and movement. The project captures a group of runners navigating a residential route at dusk, highlighting a collective approach to training during the twilight hours. The spot employs a live-action technique and a documentary-style narrative to observe the subjects as they transition from their run to breaking the fast. The low-key visual treatment emphasizes the tranquil atmosphere, leaning into a clean aesthetic to document the evening session.
Style
Documentary, Horizontal, Action, Clean
Industries
Sportswear
Background
Street
Context
Brand Film / Corporate Video
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