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Adidas: Pogba Capsule Collection 5

Brand
Adidas
Date

Feb 2024

Description

Adidas presents the Pogba Capsule Collection 5, a dynamic athletic campaign captured in an urban court setting. The film highlights the collaboration's focus on sportswear, featuring models and athletes in red and black apparel against a backdrop of chain-link fences and stylized retro technology. The production, handled by STADIUM, leans into a raw aesthetic using gritty cinematic color grading. The visual language utilizes a mix of live-action techniques, incorporating CRT television stacks and vintage glitch effects to evoke a sense of high-energy movement. The cinematography employs fast cuts and slow-motion sequences to emphasise the athletic nature of the collection.

Style

Horizontal, Action, Cinematic, Gritty

Techniques

Super 8 / 16mm, Slow motion

Industries
Basketball
Color
Burgundy
Jet Black
Background

Street

Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

STADIUM
STADIUMProduction
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