Adidas
Ozweego
Brand
ProjectOzweego
Date
Dec 2024
Description
Adidas presents a commercial film for the Ozweego line, merging athletic apparel with an industrial aesthetic. The project features a protagonist working in a stark, utilitarian environment, contrasted against sequences of models in synchronized movement. Produced with agency involvement from Hypebeast, the film utilizes moody blue and green lighting to ground the visuals. The execution leans into a cinematic tone, incorporating grainy textures and live-action techniques alongside integrated VFX to define the project's visual style.
Style
Horizontal, Cinematic, Grainy
Techniques
VFX / visual effects
Industries
Sportswear
Color
Jet Black
Pure White
Royal Blue
Background
Warehouse
Context
TVC / TV Commercial
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