Adidas: Ozweego
Brand
Date
Dec 2024
Description
Adidas presents the Ozweego campaign, a sportswear and fashion project that blends industrial aesthetics with high-energy movement. The spot captures a central protagonist carving through stone within a gritty, urban environment, juxtaposed against rhythmic sequences of models in formation. Produced by GTONE with agency oversight from Hypebeast, the film utilizes grainy textures and intentional VFX to define its visual identity. Post-production by Fin Design + Effects rounds out the cinematic delivery, leaning into moody, saturated lighting to highlight the apparel and footwear range.
Style
Horizontal, Cinematic, Grainy
Techniques
VFX / visual effects
Industries
Color
Jet Black
Pure White
Royal Blue
Background
Warehouse
Context
TVC / TV Commercial
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