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Adidas: Adidas Original with Harper Murray

Brand
Date

Jul 2026

Description

This editorial campaign for Adidas features athlete Harper Murray in a series of dynamic portraits that blend sportswear with a contemporary fashion aesthetic. Photographed by Alana O'Herlihy, the imagery channels a mix of studio and location settings, ranging from indoor gym environments with grid windows to urban staircases and concrete surfaces. The series uses warm lighting and sharp compositional framing to highlight athletic silhouettes and the brand's signature striped apparel. The project relies on natural light to define the textures of the sportswear and the subjects' movement. With hair styling by John Novotny and makeup by Mitch Yoshida, the campaign maintains a clean, editorial finish that pivots between high-energy athletic activity and relaxed, street-inspired portraiture.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries
Color
Navy
Pure White
Context

Advertising Campaign

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