Adidas: Adidas original with Emilia Mernes

Jul 2026

Adidas presents a sportswear editorial campaign featuring singer Emilia Mernes. Photographed by Alana O'Herlihy, the series explores athletic themes through a mix of documentary-style gym portraiture and stylized, high-contrast imagery. The project leans into an editorial aesthetic, utilising analogue film techniques and grainy textures to frame Mernes in various training environments. Stylist contributions from John Novotny and makeup artist Mitch Yoshida highlight the brand's apparel with a focus on active, clean silhouettes and nuanced detail. The campaign utilizes natural light and warm tones to maintain a cohesive visual identity across the portrait series.

Vertical, Warm, Editorial

Natural light

Advertising Campaign