Adidas: Original Is Never Finished
Brand
Date
Mar 2025
Description
Adidas presents 'Original Is Never Finished,' a dynamic commercial film that explores themes of movement and individuality within the sportswear and fashion sectors. The production utilizes a high-energy rhythmic edit to bridge a series of cinematic sequences across diverse urban and abstract environments. Technically, the work incorporates a live-action technique, oscillating between moody neon lighting and stark industrial settings. The visual pacing is driven by choreography that highlights both streetwear accessories and iconic athletic apparel.
Style
Horizontal, Cinematic, Monochrome, Warm
Industries
Context
TVC / TV Commercial
Associated creatives
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