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Adidas: Not Made for Normal

Brand
Adidas
Date

Dec 2025

Description

Adidas’ "Not Made for Normal" campaign explores themes of endurance and movement through a series of high-contrast, black and white visuals. The commercial features runners navigating diverse terrains, ranging from urban bridges and industrial settings to remote mountain ridges and country lanes. Directed through a lens of dynamic tracking shots and drone footage, the project utilizes rhythmic editing to underscore the physicality of the featured athletes. The production incorporates an atmospheric music score provided by MAS-Music and Strategy, grounding the narrative in a cinematic tone while highlighting movement across varied environments.

Style

Horizontal, Action, Cinematic, Monochrome

Techniques

Drone footage

Industries
Sportswear
Color
Jet Black
Pure White
Background

Clear Sky

Context

Advertising Campaign, TVC / TV Commercial

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